In addition to providing consultancy and facility management services, Al Qudra Sports Management also develops and operates its own brands as well as international franchises. These brands, and AQSM’s proven expertise in their operation, create a unique opportunity for clients to optimise time and effort when setting-up a new facility or adding appeal to an existing one.

Al Qudra Sports Management actively develops and operates its own range of brands in response to evolving market dynamics and consumer preferences. These brands represent ready-to-market concepts (complete with all aspects of design, branding, staffing and equipment requirements, and operational guidelines and systems), and offer clients the attractive option of investing in proven business models instead of developing their own brands. This greatly optimises time-to-market while minimising development costs and risk.

Fitness Brands Redefining the essence of an invigorating workout environment, Hercules Fitness Center sets new standards for design and appeal. The brand serves both professional bodybuilding and personal fitness segments, offering the latest equipment complemented by luxurious in-house spas and salons.

Health & Wellness Brands Healthy nutrition is an essential part of sports and fitness. Nutria Café offers a variety of organic meals and snacks, in addition to a refreshing range of drinks and juices. Food items are prepared fresh daily, while liquid refreshments are prepared on demand to suit specific customer requests.

Beauty SPA - Khalidiya Located within our Fitness Centres, our Beauty SPA facilities deliver high end services to discerning customers. Oil Massages, Moroccan bath, Waxing, Hair dressing, Manicure/pedicure, and facials, our menus are offering a complete range of Beauty services.

By developing its own range of brands, as well as international franchise relationships, AQSM is able to offer its clients even greater choice, flexibility and ease in establishing or upgrading a sports facility. Each of these brands represents a tried-and-tested business model which can enrich the masterplan for a new facility, or can be simply 'plugged-in' and instantly activated to enhance an existing facility.

In addition to easy integration, Al Qudra Sports Management also offers flexible operational scenarios. AQSM can either independently operate these brands at the client’s premises, or establish joint-ventures in partnership with the facility’s stakeholders.